Contact:
Dave Robidoux
WestCoastEquipment.us
951-256-2040
Dave@westcoastequipment.us

SOUTHERN CALIFORNIA PREMIER TELEHANDLER DEALER EXPANDS THEIR INVENTORY TO INCLUDE THE FULL LINE OF PRINCETON PIGGYBACK® FORKLIFTS.

West Coast Equipment LLC. is now providing service, sales, rentals and parts for the Princeton line of PiggyBack® forklifts

Corona, California (June 22, 2018) –Established in 1984, West Coast Equipment, LLC. is one of the only independently owned, full service JLG, Skytrak, Gradall, and now Princeton dealers in Southern California.

Having been exclusively in the heavy construction market, they are now expanding to providing service to the housing construction market. According to founder and vice president of sales Dave Robidoux, “We’ve done our research and decided that the Princeton line of PiggyBack® forklifts was the best fit for our business and for our customers. We’ll be able to provide service, sales, parts, rentals, and warranty, to customers from San Diego to Sonoma Counties.”

Princeton has nearly 30 years of truck-mounted forklift experience. The PiggyBack® forklifts are class 7, low-profile, forklifts that can be easily mounted to a truck or trailer. Perfect for off-loading in tight quarters like a parking structure, the Princeton brand allows West Coast Equipment to grow with their customers diverse equipment needs.

On the heels of their recent merger with D&D Lift, president Shaun Flanagan says, “Both the merger with D&D and the Princeton line will allow us to fulfill the needs our clients throughout the state of California. Our customers have more product options than ever and will still get the great service they’ve grown accustomed too.”

West Coast Equipment was founded by the current vice president of sales Dave Robidoux in 1984. He partnered with Shaun Flanagan founder/owner of Horizon High Reach and Jeff Davis also from Horizon High Reach in 2006.

To learn more about West Coast Equipment, LLC., please visit https://www.westcoastequipment.us

About West Coast Equipment, LLC

West Coast Equipment, LLC is an independently owed, factory authorized dealer of JLG, Gradall, Skytrak and Princeton machines. Established in 1984, they owe their longevity to a combination of great customer service and industry expertise.
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The USG + U.S. Chamber of Commerce Commercial Construction Index (CCI) for Q1 is in for Q1 2018.

The CCI is a quarterly economic index designed to gauge the outlook for, and resulting confidence in, the commercial construction industry. For Q1 the CCI measured the use of prefabricated components to address the employee shortage. Since 65% of small contractors have difficulty in finding skilled workers, they are looking to find ways to do more with less employees and it looks as if prefabrication could be the answer.

According to the CCI, 62% of contractors are using prefabricated components, 89% felt that prefabrications increased onsite efficiency, 85% felt that it improved labor productivity, and 78% felt that it reduced risk.

Other news reported CCI is that most contractors believe that they will see revenue growth in the next year, a slight increase of Q4 2017. And there’s also high confidence in new business growth for the next twelve months, up from Q4 2017.

Click here to read the full report

For 30 years we’ve been one of the few independently owned, full-service dealers in California. Over the years, we’ve developed and maintained sales, customer service, and operations systems that have helped us to retain customers for decades and grow our business to include the entire state of California (more about that next month). Over the coming weeks and months we’d like to share with you, in a series of articles, how we’ve maintained our growth.

This month we’re exploring listening to what your customers want versus what you think they want. This means that you not only listen to their questions, but you listen for the question(s) underneath the questions. Once learned, this is a marketable skill you can take to the bank. It’s also one of the keys to maintaining a successful, growth oriented, and profit driven business.

For example, one of our long-time customers asked if we had an operator’s manual in Spanish. If you’re a skilled listener, you’ll notice that there are three parts to this question:

The first part is obvious, do we have a manual in Spanish. We didn’t at the time, so we invested in having one created (call us if you want one or three). However, if we just gave them the manuals and nothing more, then we would have missed an opportunity to provide added value and maintain our position as industry experts.

So the second part of the question centered around their need to provide adequate training to their team.  Taking this into consideration, we now have an opportunity to help our customer with his primary concerns… good training, efficiency, profitability, and safety. To address these issues we are considering creating operator orientation videos in Spanish. Stay tuned for this one.

The third part to their initial question is about employee retention. Many construction companies, especially the smaller ones,  are having a difficult time finding qualified labor. By addressing their employee’s frustrations they position themselves as caring employers, which in turn creates loyalty and helps to increase retention. By providing our customer with the tools they asked for and offering them additional solutions to help them with their business we become a trusted and indispensable partner in their business.

Stay tuned for Part 2: Managing Cash Flow.

JLG launches a new website called Direct Access specifically to help owners and operators of access equipment with insight about future technologies, the industry, regulations, and how to get the most out of their equipment. The new site features an interview with Dave Robidoux and myself. Watch it here.