West Coast Equipment

Dave Robidoux

Dave Robidoux

Owner/ Founder & VP Sales 714-719-6448

Dave founded West Coast Equipment, Inc. in 1984 and created West Coast Equipment LLC in 2006.

We think that Dave is the finest high-reach, rough terrain forklift specialist in the country. The depth of his understanding when it comes to load charts and operating capacities helps his customers reduce their costs by keeping everyone safe.

He also helps his customers by providing safety training for AWP, Telehandler, and the Forklift.

You can rely on Dave to help you choose the right machine for the job.

Jeff Davis

Jeff Davis

Owner/ VP Sales 714-932-7430

Jeff is an aerial equipment veteran with over 25 years experience.

He started his career with Horizon High Reach in 1989, then partnered with Shaun and Dave to form West Coast Equipment, LLC in 2006.

A gift for gab and a focus on customer service let Jeff’s customers know that if they have a problem, they only have call him once, and it’s taken care of.

Greg Lambert

Greg Lambert


Greg Lambert is the Controller for WCE in charge of all the accounting and finance functions for the company.

His education includes an accounting degree from Cal Poly Pomona and an MBA from Univ. of Redlands. Greg value team-work, integrity and effort which I try to achieve and encourage each day at West Coast Equipment.

Outside of work Greg is an avid golfer. (Though he says; “…not a good one by any means !”) He enjoys most all sports including pro football, Dodgers and Lakers and enjoying time with family and friends.

Manuel “Manny” Cota

Manuel “Manny” Cota

Parts Manager, Parts Specialist 909-685-1279

Manny has over 15 years industry experience and joined West Coast Equipment, LLC in 2007.

Manny is our go-to parts guy. In fact, we challenge you to bring all your parts requests to Manny, not just what you think we stock.

We provide parts and service for Ingersoll-Rand, CAT, and GEHL. He’s the guy that if you need it, he can find it.

Tony Cerone

Tony Cerone

Manager - Escondido

Tony Cerone started his first job in the equipment rental field in 1999.

In 2003 he worked with California Forklift Company where in 2 years time as an account manager he helped increase business in rental, sales and parts revenue of over 12 million dollars. In 2008 Tony moved to JLG Industries as a service facility representative promoting warranty repair, parts sales and re-conditioning of JLG equipment for JLG clients across Southern California.

Why West Coast Equipment?

West Coast Equipment is an independently owned, factory-authorized dealer of JLG, Gradall, and Skytrak machines. Established in 1984, we owe our longevity to great customer service and lots of experience. In fact, our team has a combined 100 years of experience and can help you get your job done easily, efficiently, and on time.