Why West Coast Equipment, LLC?

West Coast Equipment, LLC is an independently owed, factory authorized dealer of JLG, Gradall, and Skytrak machines. Established in 1984, we owe our longevity to great customer service and lots of experience. In fact, our team has a combined 100 years of experience and can help you get your job done easily, efficiently, and on time.

Meet the WCE, LLC team

Shaun Flanagan

President 714-595-9811

A Southern California native, Shaun has been in the industrial equipment business since 1965.

He co-founded and ran Horizon High Reach from 1981-2001, and came to WCE LLC in 2006.

Shaun brings years of experience from all areas of the equipment business, from sales manager to parts and service manager to working in a CAT environment to business owner, he has a wealth of knowledge about the industry.







Dave Robidoux

Founder and VP Sales 714-719-6448

+JLG certified trainer for class 7 Rough terrain forklifts, 2000- present

+JLG certified trainer for Aerial and Boom lifts, 2000- present

Certified warehouse forklift trainer class 4 & 5, 2013- present

Dave founded West Coast Equipment, Inc. in 1984 and created West Coast Equipment LLC when he partnered with Shaun Flanagan and Jeff Davis in 2006.

We think that Dave is the finest high-reach, rough terrain forklift specialist in the country. The depth of his understanding when it comes to load charts and operating capacities helps his customers reduce their costs by keeping everyone safe.

He also helps his customers by providing safety training for AWP, Telehandler, and the Forklift.

You can rely on Dave to help you choose the right machine for the job.

Jeff Davis VP Sales

Jeff Davis

VP Sales 714-932-7430

Jeff is an aerial equipment veteran with over 25 years experience.

He started his career with Horizon High Reach in 1989, then partnered with Shaun and Dave to form West Coast Equipment, LLC in 2006.

A gift for gab and a focus on customer service let Jeff’s customers know that if they have a problem, they only have call him once, and it’s taken care of.







Doug Torbett

Service Manager

Doug is an industry veteran who joined the West Coast team in 2014.

Having started his career in the early 1990's with Horizon as field mechanic,he worked his way up to service manager in 2001.

Prior to joining the West Coast team he worked with JLG Industries in Riverside.

Manuel “Many” Cota

Parts Manager, Parts Specialist 909-685-1279

Manny has over 15 years industry experience and joined West Coast Equipment, LLC in 2007.

Manny is our go-to parts guy. In fact, we challenge you to bring all your parts requests to Manny, not just what you think we stock.

We provide parts and service for Ingersoll-Rand, CAT, and GEHL. He’s the guy that if you need it, he can find it.



Tony Cerone

Sales 714-719-6444

Tony has been a Telehandler and Aerial sales rep in Southern California for 15 years.

Expert in parts, service, product support, and equipment sales, Tony is helpful, conscientious, and a firm believer that it’s the company’s job to take care of the customer.

He can also provide his customers with safety training for AWP, Telehandler, and the Forklift.

+ JLG certified AWP and Telehandler operator trainer.

+ CAT certified forklift operator trainer.

Hedy Weber

Administration and Customer Service 951-256-2040

In the rare instance that a customer has an issue, Hedy has the skills to help the customer feel at ease and create win-win situations.





Lisa Lee

Rentals and Administration

An expert in customer service, Lisa has been part of the West Coast family since 2013.

She started in accounts payable, but now works in our Rental and Administration departments.

Juan “JC” Molina

Rentals and Trucking

Juan " JC " Molina is in charge of rental equipment dispatch and trucking of customer equipment moves.

Juan strives to make sure your equipment deliveries are on time and ready to work when you are.

His experience in dispatch goes way back to being a delivery driver To this day he will still jump in a truck and make deliveries to make sure your equipment is on site on time.

Geni Field Dispatch

Geni Languein


Genia joined West Coast Equipment in 2014 and brings years of industry knowledge and experience to the WCE family.

Specializing in scheduling PM’s, she will get you a field mechanic on time.

Justin Davis

Sales Representative

Justin started with us at Horizon High Reach and continues to excel in his knowledge of equipment.

Ask Justin to do a job walk with you to determine exactly what you need.

Jessica Witt

Jessica joined the West Coast team in 2018.

Prior to joining West Coast Equipment, she was with Penske.

Whenever you call in for service, Jessica is the one who writes up your estimates and gets you scheduled.

She is an invaluable part of our team.

Let's Get Started!

At West Coast Equipment, LLC we take pride in providing the best machines and the best customer service. If you are in the market for a new or used machine, parts, rentals, or service, then contact us today at 951-256-2040.